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General Session: Growing Your Business With Shareable Content

with Jonathan Perelman

How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise, and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, he discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word of mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen – and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

(Strategic Foresight Focused Session)

Track: Strategies & Solutions

Where: Mandalay Bay Ballroom J, Level 2

When: Tuesday 1/16/2018 from 8:30 AM to 9:50 AM

Session Fees

Free To Members

$175 for PPAI Associates with the purchase of an Education Ticket

MAS: 1 points

Recorded Session
Sessions At-A-Glance | Search | Presenter Resources