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Client Segmentation, Classification And Relevant Engagement Marketing For A More Profitable Business

with Cliff Quicksell, MAS+


The average business owner will take every prospect that comes along, leading to a mish-mash of clients that are all over the board. It is tough to be a master at every level. That’s why developing strong, profitable vertical markets, classifying the clients within each of those verticals, and engaging these clients at different levels is critical. This three-hour session will unwrap the steps to begin looking at your client base and marketing to them in a whole new way.


(Strategic Foresight Focused Session)


Track: Marketing & Advertising

Where: Lagoon D, Level 2

When: Sunday 1/14/2018 from 12:00 PM to 3:00 PM


Session Fees

Member Fee: $60.00

PPAI Associate Fee: $120.00


MAS: 3 points


Sponsored By: Bulova

Sessions At-A-Glance | Search | Presenter Resources



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