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Finding Your Voice

with Bill Petrie


In a mature industry with over 22,000 distributors selling the same merchandise at similar pricing to the same target audience, the single biggest challenge is differentiation. Standing out from the crowded marketplace is simultaneously the most critical and difficult undertaking in the promotional products industry. This session will take a deep dive into the steps necessary to truly find your voice and elevate you, your company, and your brand from the clamorous crowd that is your competition.


Track: Sales & Service

Where: Breakers D, Level 2

When: Thursday 1/18/2018 from 9:00 AM to 10:00 AM


Session Fees

Free To Members

$175 for PPAI Associates with the purchase of an Education Ticket


CAS: 1 points


Session Handout

Recorded Session

Sponsored By: Bulova

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