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Once Upon A Time: Enchanting Secrets Of Creative And Compelling Storytelling

with Bobby Lehew


We all know that successful brands share stories, but the most successful ones share lean-forward stories—stories that compel the listener to think and to act. This workshop explores multiple storytelling techniques, including an ancient technique developed by Native American storytellers, the narrative wheel and the monomyth. Attendees will also learn the tribal storytelling secret of myth, history, and memoir, and how they make the perfect mnemonic device to help craft a compelling answer to the hard question: Who are you and what do you do? Banish features/benefits selling forever, and learn the simple tactics of audience-centric storytelling.


Track: Strategies & Solutions

Where: Lagoon L, Level 2

When: Tuesday 1/16/2018 from 3:30 PM to 4:30 PM


Session Fees

Free To Members

$175 for PPAI Associates with the purchase of an Education Ticket


CAS: 1 points


Sponsored By: Bulova

Sessions At-A-Glance | Search | Presenter Resources



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