General Session Information

Monday General Session: Power Keynote Preview


Monday, January 15, 2018
2:45 – 3:45 pm
Level 2, Mandalay Bay Ballrooms
MAS Points - 1

Hear 5-minute presentations from not one, not two, but three world-class presenters all in one setting.  These phenomenal presenters give you a sneak peek into the focus of their Power Keynote presentations.  Attend this preview prior to choosing a Power Keynote session that best suits your needs.


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Individual Power Keynotes
Monday, January 15, 2018
4 – 5 pm
Level 2, Mandalay Bay Ballrooms
MAS Points – 1

Individual Power Keynote Speaker: David Avrin, CSP, Visibility International

Blink & They're Gone! Why Today's Customers Are Leaving You For Competitors And How To Win Them Back

More than ever, today’s customers are inundated with good choices. Outdated notions of loyalty and service are ignoring the profound market shift that is driving too many customers to your competitors. So, how do you win their business when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular business marketplace expert David Avrin, CSP will shine a light on this monumental shift in buyer behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating customer experiences worth sharing.

Individual Power Keynote Speaker: 

Rita Davenport, CSP, CPAE, Davenport Agency, Inc. 

Get What You Want With What You’ve Got

Join Rita Davenport, CSP, CPAE for this full of life presentation that teaches you ways to define your life's purpose and how to develop your talents to achieve more, do more, and be more than ever before. This keynote raises one's expectation with realization that what you desire, you can acquire!

Individual Power Keynote Speaker: Seth Mattison, Luminate Labs, LLC.

Relationship Revolution: Elevating Your Impact And Influence In The Connected Age

We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon for centuries are no longer reliable. The constant state of disruption we are experiencing mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities. Join Seth Mattison for this highly engaging keynote designed to help leaders and sales professionals understand the forces impacting the new state of work today, arm them with the practical tools and techniques to deepen their connection to those around them and amplify their capacity to positively effect change and influence outcomes.

PPAI Expo 2018 Opening General Session

Tuesday, January 16, 2018


The Power Of Purpose In Business And Life
Roy Spence, Partner of GSD&M Advertising and CEO of The Purpose Institute

8:30 – 9:50 am
Level 2, Mandalay Bay Ballroom J
MAS Points - 1

Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders he’s worked up close and personal with over the years. He will present actionable ideas to make informed decisions that support your core purpose. Decisions that build a business—and a life—of success. Decisions that bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead, using strategic foresight. Learn how to determine which core values define your core purpose. Examine how this decision impacts the difference your organization makes locally, nationally, globally. Have the insight to make decisions that support your core purpose, every day pushing your business further and being prepared for the future.

Roy and his partners built GSD&M into a marketing, advertising and idea machine. Flying with Herb Kelleher, founder of Southwest Airlines. Riding with Sam Walton, founder of Walmart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Donating time and talent to create compelling Public Service Awareness ads to mobilize goodwill to help people in the moments that matter the most, Spence is renowned for his expertise. He was the 2016 Hall of Fame Inductee for the American Advertising Federation and named the “Adman of the Century” by Texas Monthly magazine.


PPAI Presents: A VIP Experience With Roy Spence
Would you like the opportunity to meet with a advertising and marketing guru and leading business executive to answer your questions and try to solve your challenges? Now is your chance! Attend a limited attendance session at The PPAI Expo with marketing exec Roy Spence. This will be an informal opportunity for you to ask that burning question you are dying to know. Paid registration to the Roy Spence Workshop includes VIP seating at the PPAI Expo General Session, Tuesday, January 16, 2018 at 8:30 am. **Advance registration is required**

Track: Strategies & Solutions

Where: Breakers L, Level 2
When: Tuesday 1/16/18 from 10:30 AM to 11:30 AM

Session Fees
Member Fee: $49.00
Nonmember Fee (Associate): $99.00

MAS: 1 points