General Session Information

Monday General Session: Power Keynote Preview


Monday, January 15, 2018
2:45 – 3:45 pm
Level 2, Mandalay Bay Ballrooms
MAS Points - 1

Hear 5-minute presentations from not one, not two, but three world-class presenters all in one setting.  These phenomenal presenters give you a sneak peek into the focus of their Power Keynote presentations.  Attend this preview prior to choosing a Power Keynote session that best suits your needs.


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Individual Power Keynotes
Monday, January 15, 2018
4 – 5 pm
Level 2, Mandalay Bay Ballrooms
MAS Points – 1

Individual Power Keynote Speaker: David Avrin, CSP, Visibility International

Blink & They're Gone! Why Today's Customers Are Leaving You For Competitors And How To Win Them Back

More than ever, today’s customers are inundated with good choices. Outdated notions of loyalty and service are ignoring the profound market shift that is driving too many customers to your competitors. So, how do you win their business when patience is short and alternatives are only a short drive or a click away? In this hard-hitting and entertaining presentation, popular business marketplace expert David Avrin, CSP will shine a light on this monumental shift in buyer behavior and expectation, while showing your team everyone’s role in eliminating barriers, engaging prospects and creating customer experiences worth sharing.

Individual Power Keynote Speaker: 

Rita Davenport, CSP, CPAE, Davenport Agency, Inc. 

Get What You Want With What You’ve Got

Join Rita Davenport, CSP for this full of life presentation that teaches you ways to define your life's purpose and how to develop your talents to achieve more, do more, and be more than ever before. This keynote raises one's expectation with realization that what you desire, you can acquire!

Individual Power Keynote Speaker: Seth Mattison, Luminate Labs, LLC.

Relationship Revolution: Elevating Your Impact And Influence In The Connected Age

We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon for centuries are no longer reliable. The constant state of disruption we are experiencing mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities. Join Seth Mattison for this highly engaging keynote designed to help leaders and sales professionals understand the forces impacting the new state of work today, arm them with the practical tools and techniques to deepen their connection to those around them and amplify their capacity to positively effect change and influence outcomes.

PPAI Expo 2018 Opening General Session

Tuesday, January 16, 2018

Growing Your Business With Shareable Content
Jonathan Perelman, Head of Digital Ventures/ICM Partners
(Former VP of BuzzFeed Motion Pictures and Former Lead for Industry Relations at Google)

8:30 – 9:50 am
Level 2, Mandalay Bay Ballrooms
MAS Points - 1

How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise, and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, he discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word of mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen – and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

Perelman is renowned for his expertise. He was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one of its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” In 2015, Billboard named him to its inaugural list of “Digital Power Players,” and Como listed him as one of the “Top 5 behind the Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to a company,” and 12 Peer Bonus Awards for excellence. 


PPAI & Promo Connect Present: A VIP Experience With Jonathan Perelman

Would you like the opportunity to meet with a brilliant digital marketing guru and leading business executive to answer your questions and try to solve your challenges? Now is your chance! Attend a limited attendance session at The PPAI Expo with marketing exec Jonathan Perelman, former Vice President at BuzzFeed. This will be an informal opportunity for you to ask that burning question you are dying to know. Paid registration to the Jonathan Perelman Workshop includes VIP seating at the PPAI Expo General Session, Tuesday, January 16, 2018 at 8:30 am.
**Advance registration is required**

Track: Strategies & Solutions
Where: Breakers L, Level 2
When: Tuesday 1/16/2018 from 10:30 AM to 11:30 AM

Session Fees
Member Fee: $49.00
Nonmember Fee (Associate): $99.00

MAS: 1 points