General Session Information

Monday General Session: Power Keynote Preview
Monday, January 9, 2017
3:45 pm
Level 2, Mandalay Bay Ballrooms
MAS Points - 1


Hear 10-minute presentations from not one, not two, but three world-class presenters all in one setting.  These phenomenal presenters give you a sneak peek into the focus of their Power Keynote presentations.  Attend this preview prior to choosing a Power Keynote session that best suits your needs.

Individual Power Keynotes
Monday, January 9, 2017
– 5 pm
Level 2, Mandalay Bay Ballrooms
MAS Points - 1

Individual Power Keynote Speaker:
Colette Carlson, Speak Your Truth, Inc.

Stress Less, Connect More!

The truth is whether you are in leadership, sales, or the front line, you are expected to produce more in less time with fewer resources, while staying positive and engaged. The reality is you are stressed out, tightly wound, and exhausted trying to meet and exceed expectations. You have the best intentions that seem to go out the window before lunch due to constantly changing schedules, demands and priorities.  In this real-world and laugh-out-loud funny presentation, Colette shares how to stay connected to what really matters amidst change, challenges and conflict. It’s no longer about time management, it’s about YOU management!  As a result of this program you will learn how to: know when to let go or take control, train your brain to stay cool, calm and collected in stressful situations, eliminate unrealistic expectations and, instead, set yourself up for success and beat the stress and temptation of everyday life in healthy ways. Laugh and learn with Colette as you step in the Truth Booth and receive the tools to create positive, long-lasting change. Learn more at

Individual Power Keynotes Speaker: Brian Solis, Altimeter Group (A Prophet Company)

From Brand Experience (BX) + Customer Experience (CX) + User Experience (UX) = X: How Digital Is Inspiring A New Era Of Experience Design
People don’t want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they’re not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.

Individual Power Keynotes Speaker: Ryan Estis

Rock Star Selling: Selling Value In The New Economy
This hard-hitting, high impact keynote examines the dramatic evolution in professional sales. Ryan, a former Chief Sales Officer, dissects how the best sales organizations are leveraging elevated sales capability to meet the expectations of more sophisticated and demanding customers. This keynote introduces the Sales 3.0 capability required to compete and win business in a complex sales cycle – expertise. Ryan will demonstrate how the very best sellers are developing and deploying their expertise to offer the customer a more compelling value proposition. This keynote can easily align with an existing sales methodology and will demonstrate how the seller capable of providing the customer new insight and valuable perspective is better positioned to impact buying decisions. Earning attention, opportunity and partnership with today’s customer requires advanced sales skill and new selling strategy. Ryan will inform, entertain and inspire the sales organization to embrace this shift in seller competency toward a focus on category expertise, consultative skills and the customer outcome.

PPAI Expo 2017 Opening General Session
 Tuesday, January 10, 2017

Recipe For Brand Loyalty
Johnny Earle, CEO/Founder Johnny Cupcakes

8:30  9:50 am
Level 2, Mandalay Bay Ballrooms
MAS Points - 1

Sponsored by

                                                                                                                                                        (Photo by: Nicole Reed)

Why have thousands of customers from around the world chosen to get the Johnny Cupcakes' logos tattooed on themselves? And how does Johnny get hundreds of people to camp outside his fake bakeries? Over the past decade Johnny Cupcakes, founded by speaker Johnny Earle, has grown from a "joke" to a multi-million dollar, highly exclusive t-shirt brand driven by a community of world-wide collectors. Johnny shares his story of how he took his t-shirt brand from the trunk of his rusty car at age 19, with a learning disability, to some of the world's most sought after retail locations.

In this session, Johnny will piece together how his success reinforces the power of details, experience and loyalty. Through his inspiring, and certainly unpredictable journey, Johnny exudes the fundamental connection between the person and the brand. Johnny's presentation provides comprehensive blueprints for getting any small business, passion or idea off the ground, while also expanding the way existing creators think.

Johnny has been named Americas #1 Young Entrepreneur by BusinessWeek, one of the top innovative people in Massachusetts by The Boston Globe, he has been recognized 4 years in a row for making it into the INC 500/5000 fastest growing independent companies in America, and has been featured on MTV, NPR, Forbes, The Wall Street Journal, and as a case study in several branding and business books.


PPAI & Promo Kitchen Present: A VIP Workshop With Johnny Earle aka "Johnny Cupcakes" with Johnny Earle

Do you have marketing and consulting issues or questions that keep you up at night? Would you like the opportunity to meet with a brilliant marketer and business entrepreneur to answer your questions and try to solve your challenges? Now is your chance! Attend a limited attendance workshop with marketing guru Johnny Earle at The PPAI Expo. This will be an informal workshop opportunity for you to ask that burning question you are dying to know. Paid registration to the Johnny Earle Workshop includes VIP seating at the PPAI Expo General Session, Tuesday, January 10, 2017 at 8:30 am. 

**Advance registration is required**

Track: Strategies & Solutions
Where: Breakers L, Level 2
When: Tuesday 1/10/2017 from 10:15 AM to 11:15 AM

Session Fees
Member Fee: $49.00
Nonmember Fee: $99.00

MAS: 1 points