PPAI Expo 2016 General Session:
Date: Tuesday, January 12, 2016
Time: 8:30 – 9:50 am
Location: Mandalay Bay Ballroom
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. He was also the founder of Squidoo.com.
Godin was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It’s Your Turn, uses new ideas in format and distribution to challenge people to step up and do work that matters.
(Photo: Brian Bloom)