Keynote Luncheon

Monday, January 15, 2018
Time: 11:45 AM – 1:15 PM
Session Fees: $55 Member/$110 Nonmember (Associate)
CAS/MAS Points: MAS-1

Speaker: Larry Mersereau, PromoPower, LLC
Keynote Luncheon: STAND OUT! Selling From A Position Of POWER

Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your sales people have to present themselves and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process. You'll use Larry's Brand Ladder to walk suspects step-by-step from total stranger to customer, all the way to evangelist (They blog, tweet and tell their colleagues about you.). You'll use the Four Market Positions to position your business versus the other options they might consider. Then you'll get the Five Traits of a Sales Superstar. Whether you hire and train a sales team or you ARE your sales team, this segment alone will be worth the trip to Las Vegas! Start getting the return on investment you deserve from your marketing budget and sales activities.



Tuesday, January 16, 2018
Time: 11:45 AM – 1:15 PM
Session Fees: $55 Member/$110 Nonmember (Associate)
CAS/MAS Points: MAS-1

Speaker:
Meridith Elliott Powell, MotionFirst
Keynote Luncheon: Open More Doors, Close More Sales      

You followed all the rules. You’ve read all the books. You’ve implemented the strategies. And still you’re struggling to hit the goals. Face it – the rules have changed and selling today is different. Customers demand more. Sales cycles are longer. Competition is stronger. And getting above the white noise is damn near impossible.  Sales success today means attracting, investing and powerfully adding value but it also means having a purpose and designing a strategy that gets results. Join Meridith Elliott Powell for this energizing, highly engaging and power-packed content keynote as she delivers it all – motivation, entertainment and content and develop business growth strategies you need to dominate your market, leaving the competition in the dust!


NEW in 2018!

Wednesday, January 17, 2018
Time: 12 – 1:30 PM
Complimentary to first 200 attendees – Pre-registration & Ticket Required
CAS/MAS Points: CAS-1.5

Speaker:
Paul Bellantone, CAE, PPAI
Keynote Luncheon: PPAI Association Update With Paul Bellantone, CAE     

New for 2018, join Paul Bellantone, CAE, president and CEO of PPAI, for this keynote luncheon town hall-style meeting covering current key issues and opportunities facing the promotional products industry, the Association and its more than 13,000 member companies. This presentation will include Association initiatives designed to deliver compelling member value as well as protect and grow the industry. Pre-registration and ticket are required to attend this session but lunch is free for the first 200 people who register. Presentation Only Tickets will no longer be sold.






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