Differentiation Is Key To Winning Sales

With interactive exercises for the audience and examples of successful positioning statements from established brands, speaker Larry Mersereau guided his keynote luncheon audience through the steps that can transform strangers into evangelists during his Monday presentation, "Stand Out! Selling From A Position Of Power."
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Delivering Diverse And Compelling Ideas With Three Presenters To Choose From

Seth Mattison, an author and futurist, shared his perspectives on the forces affecting the state of the workplace today. Mattison has advised brands and organizations around the world on key shifts in talent management, change and innovation, leadership and the future at work, and he uses that background to arm his audience with practical tools and techniques to deepen their professional connections and amplify their capacity to positively affect change and influence outcomes. Read more about his session here. 

David Avrin is a former CEO and business marketing firm owner, author and business branding speaker, and his session at Expo explored the shift in buyer behavior and expectations, while identifying how everyone in a business has a role in eliminating barriers, engaging prospects and creating customer experiences worth sharing. Read more about his session here.

Speaker, humorist and author Rita Davenport has developed an international following with her views on the principles of success, time management methods, goal setting, creative thinking, building self-esteem and confidence, and finding your purpose. At Expo, she spoke on defining life's purpose and how to develop the talents to achieve more, do more and be more. Read more about her session here.

Recorded Sessions At The PPAI Expo 2018

Education sessions will be available in late February. Stay tuned for more information.

It’s All About The Client

The evolving economy calls for evolving sales strategies and techniques, but the most important thing sales professionals can do to boost their business in 2018 and beyond is to put the customer first. This was the core of Meridith Elliot Powell's message to attendees at Tuesday's Expo Keynote Luncheon, "Open More Doors, Close More Sales."
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Guidance For Bringing Purpose To Life, Work

Part inspirational speech, part love letter to the promotional products industry, Roy Spence's presentation on the power of purpose was all heart, and the crowd at Tuesday's Expo opening general session was all in.
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See The PPAI Expo 2018 Education Schedule