Track: Marketing & Advertising
Power Keynote: UnMarketing: Stop Marketing, Start Engaging
As the president of Un-Marketing, Scott Stratten has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers, values like trust, authenticity, relationships and service. With humor, passion and candor, Scott blends real world strategies with memorable stories that will completely change the way you market and sell, for the better.
- When: Monday, January 14, 2019
- Time: 2:45 PM - 5:00 PM
- Where: Mandalay Bay Ballroom F
- MAS/CAS: MAS-1