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General Session: The Power of Purpose In Business And Life

with Roy Spence


Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders he’s worked up close and personal with over the years. He will present actionable ideas to make informed decisions that support your core purpose. Decisions that build a business—and a life—of success. Decisions that bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead, using strategic foresight. Learn how to determine which core values define your core purpose. Examine how this decision impacts the difference your organization makes locally, nationally, globally. Have the insight to make decisions that support your core purpose, every day pushing your business further and being prepared for the future.

Roy and his partners built GSD&M into a marketing, advertising and idea machine. Flying with Herb Kelleher, founder of Southwest Airlines. Riding with Sam Walton, founder of Walmart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Donating time and talent to create compelling Public Service Awareness ads to mobilize goodwill to help people in the moments that matter the most, Spence is renowned for his expertise. He was the 2016 Hall of Fame Inductee for the American Advertising Federation and named the “Adman of the Century” by Texas Monthly magazine.


(Strategic Foresight Focused Session)


Track: Strategies & Solutions

Where: Mandalay Bay Ballroom J, Level 2

When: Tuesday 1/16/2018 from 8:30 AM to 9:50 AM


Session Fees

Free To Members

$175 for PPAI Associates with the purchase of an Education Ticket


MAS: 1 points


Recorded Session

Sponsored By: Sponsored by: Next Level Apparel

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