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Keynote Luncheon: Stand Out! Selling From A Position Of Power

with Larry Mersereau


Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process. You'll use Larry's Brand Ladder to walk prospects step-by-step, from total stranger to customer to evangelist (They blog, tweet and tell their colleagues about you.). You'll use the Four Market Positions to position your business versus the other options they might consider. Then you'll get the Five Traits of a Sales Superstar. Whether you hire and train a sales team, or you ARE your sales team, this segment alone will be worth the trip to Las Vegas! Start getting the return on investment you deserve from your marketing budget and sales activities.


(Strategic Foresight Focused Session)


Track: Strategies & Solutions

Where: Mandalay Bay Ballroom J, Level 2

When: Monday 1/15/2018 from 11:45 AM to 1:15 PM


Session Fees

Member Fee: $55.00

PPAI Associate Fee: $110.00


MAS: 1 points


Recorded Session
Sessions At-A-Glance | Search | Presenter Resources



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