The premier trade show for the promotional products industry takes place in the Mandalay Bay Convention Center in Las Vegas, Nevada. New Dates: Education Day, January 11 • Exhibits Open, January 12-13

Message From The President & CEO Of PPAI

Important message: PPAI sent out an industry-wide announcement outlining changes for The PPAI Expo 2021 on May 13, 2020.

Exhibit Info

Who May Exhibit

Exhibit privileges are open to Supplier and Business Services members who are in good standing with PPAI and current in payment of dues and all other charges invoiced by the Association and have executed the exhibitor’s contract.

PPAI Associates (formerly UPIC) qualified nonmember companies may exhibit if they are in good standing with PPAI, have executed the nonmember exhibitor’s contract and paid all related nonmember fees. (Equipment, machinery, parts or materials used in the production or decoration of promotional products, and exhibited for the purposes of distribution, sale or resale, may only be exhibited in a specifically designated area. Such equipment, machinery, parts or materials are those typically used in the awards and recognition, decorated apparel and digital printing industries.) Any nonmember supplier’s product may be exhibited at not more than three shows in a time period not to exceed 18 months, after which the firm must apply for membership in PPAI and be accepted in order to have its products exhibited. (Non-Member exhibitors will pay a Non-Member fee for booths and other services.)

The primary purpose of The PPAI Expo, PPAI DECORATE, PPAI brand. and PPAI sponsored shows is to provide distributors and qualified resellers exposure to suppliers’ promotional products, premiums and business gifts and to provide appropriate educational forums and opportunities. The secondary purpose of The PPAI Expo, PPAI DECORATE, PPAI brand. and PPAI-sponsored shows is to provide distributors (and their qualified designees), other members and resellers exposure to business services, products and equipment that facilitate and enhance the supply chain of suppliers’ products through distributors to end buyers. PPAI reserves the right to decline any request if it is not in the best interest of The PPAI Expo, PPAI DECORATE, PPAI brand. or other PPAI sponsored shows. Exhibit locations within these areas are based on a priority point system.

If you have any questions regarding exhibiting, contact an Account Representative.

No one under the age of 16, is allowed access to the show floor, education seminars or events of The PPAI Expo, Expo East or other PPAI Events during installation/move-in, show days and dismantle/move-out periods. Evidence of age must be presented upon request. Violators of this policy will be asked to leave the event or applicable area.

Why Exhibit

The PPAI Expo has become synonymous with success. Consistently named one of the top 50 shows by Tradeshow Executive Magazine, The PPAI Expo draws thousands of suppliers, distributors and industry associates from across the country and around the globe. You need to be here.

Not convinced? Check out the top reasons to exhibit at The PPAI Expo or in the brand. or DECORATE pavilions.

This highly anticipated, industry-renowned event offers an impressive showcase of opportunities for attracting new customers, reconnecting with old ones and highlighting your impressive collection of promotional products.

Want to increase your exposure? Capitalize on one of the many Sponsorship Opportunities that get your name out, in front of clients, making you unable to be missed.

Looking to reach professionals in the incentives sector? Exhibit at brand., an incentive products showcase, which features, exclusively, high-end, high-style retail products.

The best in screen printing, embroidery and digital technology exhibit in DECORATE. Give attendees an experience with demonstrations of the newest products and equipment.

Interested in getting your newest products in the spotlight? Purchase entry in the Product Pavilions area (New Products, Green Products, Express Ship Products, Made In The USA Products and 1st-Time Exhibitors Products), a select gathering of items that are set to make a splash in 2021.

Make your tradeshow dollars work – for you. Maximize your ROI, maximize your experience, and maximize your business at The PPAI Expo 2021 where you’ll find your business growing. Where you’ll find success. 

The PPAI Expo draws more attendees than any other promotional products tradeshow. Over the last three years, The PPAI Expo has averaged 12,500 promotional consultants representing 4,125 distributor companies.

(These numbers are from February 2020 and may not reflect the attendance in 2021.)

The majority of distributors attending The PPAI Expo have sales volume ranging from $500,000 to $10,000,000+, but the magic of The PPAI Expo is that it attracts businesses of all shapes, sizes and location.

(These numbers are from February 2020 and may not reflect the attendance in 2021.)

Nearly 70 percent of individuals are repeat attendees to The PPAI Expo. It’s much easier to execute business when the business-building aspects – education, networking opportunities and the hottest-selling products – are all under one roof.

Booth Specifications

Make sure that your booth is compliant with display rules before submitting your contract for exhibit space. For specific questions, email

Advertising Specifications

If you have purchased or planning on purchasing advertising at The PPAI Expo, please review the requirements for your images, logos, ads or graphics.

Sponsorship Has Its Benefits

 Sponsorship Opportunities

Sponsorship Levels
Standard Sponsorship Package Promotion X X X X
Floor graphic identifying your company as a sponsor   X X X
Company logo on the sponsorship signage at the show     X X
One free product placement in the Product Pavilions     X X
Two free product placements in Product Pavilions       X
One freestanding graphic panel       X


Position your company as a true industry leader by becoming a Platinum Level Sponsor. An investment of $11,000 provides you with the highest visibility and brand awareness. 
This premium level distinguishes your company from the competition and makes a lasting impression on the attendees. A Gold Level Sponsorship can be yours for an investment of at least $5,500.
Highlight your company and strengthen your message to attendees. Silver Level Sponsorships are available for an investment of at least $4,000.
This sponsorship provides great exposure at the show for only a small investment. Bronze Level Sponsorships are available for as little as $2,000.


Investment in all advertising and sponsorship opportunities listed on promotional opportunities contract count toward sponsorship level. Product Pavilion and Spotlight Showcase entries do not count toward a sponsorship level. 

2021 Standard Sponsorship Package Promotion Includes:
• Recognition on PPAI website
• Recognition in pre-show and onsite promotional pieces
• Your company name on sponsorship signage in the convention center at The PPAI Expo.
• Bronze sponsors will be provided a booth sign identifying your company as a sponsor
• Sponsorship ribbons for booth personnel

Special Note: Exhibitors who are exclusive sponsors will have first right of refusal for that sponsorship at The PPAI Expo 2022. The deadline to exercise the exclusive right is one week prior to the established initial space allocation deadline date for that show. 

Exhibitor Resources

Inside the ESM you will find all rules and regulations for the Expo along with links to the vendors that have everything you may need for your booth (Freeman, utilities, floral, photography, security, etc.).

The Exhibitor Update is a monthly email newsletter that is sent to exhibitors leading up to The PPAI Expo regarding important information about the show. It contains upcoming deadlines, new opportunities, alerts and more.


The ERC is the one place to upload and update your company information for the show directory and SAGE Mobile, the official show planner.

  • Update company information
  • Update/Upload Product Pavilion information 
  • Upload site for Featured Exhibitors, Featured Products and Category buyouts.
  • Additional promotional opportunities inside SAGE Mobile can be purchased.


From early space deadlines to moving out, this document has all the important dates to know as an exhibitor at The PPAI Expo.

Deadline Checklist


Make sure that your booth is compliant with display rules before submitting your contract for exhibit space. For specific questions, email

Check out the Advertising Spec sheet before you have your art team design any of your images, logos, ads or graphics.


Sponsorship & Sales Contacts

Need more information about exhibiting at The PPAI Expo? Contact your Account Manager today.
Major Account Manager - East

Joel Baker

Major Account Manager - West

Melissa Massey

Account Manager - Companies A - F

Brandon Dunaway

Account Manager - Companies I - R & O - 9

Connie Brazil

Account Manager - Companies G & H, S - Z

Jeff Rogers

Product Safety Aware

All companies wanting to access the PPAI marketplace through trade-show exhibit space, sponsorships or advertising must obtain Product Safety Aware status. Exhibiting Suppliers participating in the PPAI Expo 2021 show must be PSA compliant by January 7, 2021.

This free program for both suppliers and distributors is designed to ensure that at least one person at each company possesses a basic understanding of our industry’s compliance obligations. This can be achieved by simply completing four hours of product safety education (live or recorded), attending The Product Responsibility Summit or ICPHSO conference, being a member of PRAG or primary active QCA compliance contact status.

To learn more, click here or email our certification department at

Short on time?
The three required webinar courses and the one elective webinar course are available here.

Please visit the PSA Program page for all information on how to earn your PSA status and access PSA education.

Once your company has earned Product Safety Aware (PSA) status, it is valid for two years. Renewal through continuing education is required every two years by taking two additional hours of any of these webinars. Visit the PSA Renewal Requirements page for more information on how to ensure your PSA status is current through the PPAI Expo 2021.

Do you believe these requirements may not be applicable to your business? Please email our certification department at to see if your qualify.

Have questions about the program? Click here to read more. 

PPAI Promotional Opportunities

Ellen Tucker, Director of Business Development, discusses promotional opportunities with PPAI