Track: Marketing & Advertising
Your Brand Speaks Volumes, What Does Yours Say?
Some companies have spent hundreds of thousands of dollars developing their brand. Why? Because your brand speaks volumes. So, what does your brand say about you, what you do and how you help clients? And, what exactly do you do? During this workshop, Cliff Quicksell, MAS+, will take a deep, interactive look at each attendee’s logo, brand, collateral material, website and social media to identify cohesive messaging—and whether it all makes sense. Make no mistake: people make purchasing decisions long before they pick up the phone. They’re looking at your website, they’re looking at your messaging,and they’re looking at what you do, and what your clients have to say about their experience. Attend this workshop and have a hard look at your brand to identify the changes needed to be more successful. Seats are first-come first-served for this session.
Speakers: (click image for details)
Cliff Quicksell, MAS+ Cliff Quicksell & Associates View speaker details
Cliff Quicksell, Jr., MAS+, has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved MAS+ certification and has been actively involved in PPAI as a volunteer. Quicksell has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year awards. Quicksell is the vice president of affiliate marketing for distributor iPROMOTEu, where he helps affiliates boost their sales and grow their business. He is also a speaker, coach and motivator, and the author of Going for the Gold: 15 Steps to Successful Award Winning Promotions and Weekly Motivational Insights and Workbook.
- When: Sunday, January 12, 2020
- Time: 11:00 AM - 12:00 PM
- Where: Lagoon H
- MAS/CAS: MAS 1.0