Track: Marketing & Advertising
Stand Apart From Your Competition
How do you compete and maintain your margins in an industry with competition seemingly coming out of the woodwork? The answer is to differentiate. In this intense session, we will discuss some key areas to find your difference and do some exercises to see what makes you stand apart from everyone else who claims to do what you do. In the end, you will have some great ideas to springboard from to truly stand apart and make your competition invisible. Seats are first-come, first-served for this session.
Speakers: (click image for details)
David Betke Do Better Marketing View speaker details
David Betke has dedicated his career to helping those who give back make a more significant impact. His campaigns have saved a 65 000-acre forest, reduced carbon emissions in a city measurably and helped recruit three senior engineers during the height of a labor crisis. One even generated a 4000-percent return within six months, leading to a couple of great customers for life. In 2017, he helped save a second critical habitat as a park and recently created GreenTexts, an App that reduces print costs at events by up to 75 percent, increases qualified leads and saves more trees. To date, David has been recognized with seven national marketing awards in and out of the promotional products industry.
- When: Sunday, January 12, 2020
- Time: 12:30 PM - 1:30 PM
- Where: Lagoon H
- MAS/CAS: MAS 1.0
- Education Track Sponsor: