Track: Marketing & Advertising
Stand Apart From Your Competition
How do you compete and maintain your margins in an industry with competition seemingly coming out of the woodwork? The answer is to differentiate. In this session, David Betkediscusses some key areas to identify your difference, and guides attendees through some exercises to find what makes you stand apart from everyone else who claims to do what you do. At the end, you will have some great ideas to springboard from and truly stand apart while making your competition invisible. Seats are first come, first served for this session.
Speakers: (click image for details)
David Betke Do Better Marketing View speaker details
David Betke is the principal of Do Better Marketing, a division of Avatar Brand Management Inc., a full-service, promotional marketing agency that helps clients define their difference, improve their pitch, and provide the moving parts of a campaign to promote magic. He is dedicated to helping those who give back, make a bigger difference. Betke’s campaigns have, thus far, helped save a 65,000-acre forest, reduce carbon emissions in a city measurably and helped recruit three senior-level engineers durign the height of a labor crisis. One campaign even generated a 4,000 percent return within six months, and recruited a couple of lifelong customers. Betke has personally been recognzied with seven national marketing awards for his work.
- When: Sunday, January 12, 2020
- Time: 12:30 PM - 1:30 PM
- Where: Lagoon H
- MAS/CAS: MAS 1.0