Strategies To Influence And Persuade

Anyone who has collaborated with colleagues on a group project knows how hard it can be to circulate ideas—and it’s the same for promotional product professionals. To move a project along, it is essential for everyone to communicate as clearly as possible, especially with decision-makers. During this presentation, award-winning branding and communications business consultant, Shakira M. Brown, provides strategies for communicating with clients to strengthen relationships and to breakthrough to utterly resistant prospects. Topics of discussion include leveraging influential and persuasive communication for new business conversations, during an event and employment opportunities; ways to proactively communicate with clients and prospects to position activities for maximum success; and how to implement strategies for navigating touchy situations, with specific verbiage to avoid and phrases to use, including how to remove nonverbal barriers to communication. Seats are first come, first-served for this session.
Speakers: (click image for details)
Shakira Brown SMB Strategic Media LLC View speaker details
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  • When: Sunday, January 12, 2020
  • Time: 3:30 PM - 5:00 PM
  • Where: Breakers B
  • MAS/CAS: CAS 1.5
  • Education Track Sponsor:
    Bulova