Track: Marketing & Advertising
Strategies To Influence & Persuade
Anyone who has collaborated with colleagues on a group project knows how hard it can be to circulate ideas—and it’s the same for promotional product professionals.To move a project along, it is essential for everyone to communicate as clearly as possible, especially with decision-makers. TDuring this presentation, award-winning branding and communications business consultant, Shakira M. Brown, provides strategies for communicating with clients to strengthen relationships and to breakthrough to utterly resistant prospects. Topics of discussion include leveraging influential and persuasive communciation for new business conversations, during an event and employment opportunities; ways to proactively communciate with clients and prospects to position activities for maximum success; and how to implement strategise for navigating touchy situations, with specific verbiage to avoid and phrases to use, including how to remove nonverbal barriers to communication.
Speakers: (click image for details)
Shakira Brown SMB Strategic Media LLC View speaker details
CEO and Speaker
Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.
- When: Sunday, January 12, 2020
- Time: 3:30 PM - 5:00 PM
- Where: Breakers B
- MAS/CAS: CAS 1.5