Track: Marketing & Advertising
Learning Lab: Maximizing Your Digital Marketing Efforts (Pre-Registration Required)
Have you ever felt that digital marketing doesn't work? Are you tired of spending money without seeing results? This interactive workshop focuses on the power of content design and schedule, pixel codes, customer audiences and lead generation through Facebook and Instagram. Attendees should be familiar with the Business Manager platform and creating digital ads, and will learn how to define content that is specific to their organization, tips on creating engaging and effective content and how to create a targeted campaign around lead generatio with an automated email follow-up sequence to convert leaders to customers.
Speakers: (click image for details)
Kate Rabe Marketing Inbound View speaker details
President & CEO
Kate Rabe, president and CEO of Marketing Inbound, helps businesses combine their marketing, digital and creative efforts to help fuel sales growth. Rabe has a bachelor’s in marketing from Plattsburgh State University. She was awarded the Dutchess County Regional Chamber of Commerce’s Top 40 Under Forty in 2014 and is a graduate of the 2017 Leadership Dutchess Program. She was also awarded the 2017 Community Advocate Award through the Dutchess County Chamber Foundation. Rabe is a internationally published writer for several trade magazines with a focus on employee retention, company culture and employee motivation as well as marketing. She recently became certified as a Women Business Enterprise by the New York State Department of Economic Development to help strengthen the opportunities for grants available to nonprofit organizations with a concentration on marketing and communication consulting.
- When: Monday, January 13, 2020
- Time: 12:30 PM - 2:00 PM
- Where: Breakers J
- MAS/CAS: MAS 1.5
- Member Fee: $38.00
- Non Member Fee: $75.00
- Education Track Sponsor: