Track: Marketing & Advertising
Learning Lab: Maximizing Your Digital Marketing Efforts (Pre-Registration Required)
Have you ever felt that digital marketing doesn't work? Are you tired of spending money without seeing results? This interactive workshop focuses on the power of content design and schedule, pixel codes, customer audiences and lead generation through Facebook and Instagram. Attendees should be familiar with creating digital ads, and will learn how to define content that is specific to their organization, tips on creating engaging and effective content and how to create a targeted campaign around lead generation with an automated email follow-up sequence to convert leaders to customers.
Speakers: (click image for details)
Gloria Lafont Action Marketing Co View speaker details
Founder and President
Gloria Lafont is the founder and president of Action Marketing Co., a Plantation, Florida-based marketing agency that focuses on helping distributors build premium positioning With nearly 30 years of experience, she has started, bought and sold a dozen businesses in the branding and marketing fields, including a distributor business. Lafont currently owns Action Marketing Co., which she founded 12 years ago. Lafont is supports education and the cultural arts in her community and regularly volunteers her time and donates marketing support to help other organizations grow in membership and revenue.
- When: Monday, January 13, 2020
- Time: 12:30 PM - 2:00 PM
- Where: Breakers J
- MAS/CAS: MAS 1.5
- Member Fee: $38.00
- Non Member Fee: $75.00
- Education Track Sponsor: