Track: Strategies & Solutions
Panel Discussion: Corporate Social Responsibility: More Than Buzz Words
This session will be a panel discussion on the give-first economy, give-back marketing programs and venture philanthropy-but no matter how you phrase it, the topic of corporate social responsibility makes a positive impact on companies and communities as a whole. More and more buyers of promotional products and consumer goods have an innate desire to connect with brands that are committed to social causes and a genuine story to back their commitment. Distributors and suppliers have unique selling opportunities when adding cause marketing outcomes to the relationship, and successful execution of this makes a difference when end buyers decide on a product. Seats are first-come first-served for this session.
Speakers: (click image for details)
Paul Bellantone, CAE Promotional Products Association International View speaker details
Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 15,500 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.
Danny Rosin Brand Fuel, Inc. View speaker details
Danny Rosin, CAS, is co-owner of Brand Fuel, Inc., an executive board member at PPAI and the co-founder of Band Together, an organization that has donated millions to nonprofits throughout the southeast. With more than 25 years of experience in the industry professional, Rosin has served on a number of PPAI committees and presented at the North American Leadership Conference as a featured speaker. He is also the co-founder of PromoKitchen and has served as president of Carolinas Association of Advertising and Marketing Professionals (CAAMP), his regional association. In his community, Rosin volunteers with the Jamie Kirk Hahn Foundation, Operation Smile International and Band Together. He has been a speaker at the North Carolina Emerging Issues Discovery Forum and a member of the North Carolina State University Centennial Campus Vision Project.
Denise Taschereau Fairware Promotional Products, Ltd. View speaker details
CEO and Co-Founder
Denise Taschereau is CEO and cofounder of Fairware in Vancouver, British Columbia, where she is responsible for business development and product sourcing as well as Fairware's ethical sourcing and sustainability programs. The idea to launch Fairware came to Denise when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the director of sustainability and community for Mountain Equipment Co-op, Canada's largest outdoor retailer. At MEC, she oversaw the national environmental programs, community grant-making and ethical sourcing programs, and wrote the company's award-winning, first Sustainability Report. Denise is a member of the PPAI (Promotional Products Association International) Green Product Task Force, and a board member of the Green Meeting Industry Council.
- When: Monday, January 13, 2020
- Time: 8:00 AM - 9:00 AM
- Where: Lagoon L
- MAS/CAS: MAS 1.0