Track: Strategies & Solutions
Panel Discussion: Corporate Social Responsibility: More Than Buzz Words
This session will be a panel discussion on the give-first economy, giveback marketing programs and venture philanthropy-but no matter how you phrase it, the topic of corporate social responsibility makes a positive impact on companies and communities as a whole. More and more buyers of promotional products and consumer goods have an innate desire to connect with brands that are committed to social causes and a genuine story to back their commitment. Distributors and suppliers have unique selling opportunities when adding cause marketing outcomes to the relationship, and successful execution of this makes a difference when end buyers decide on a product. Seats are first come, first served for this session.
Speakers: (click image for details)
Paul Bellantone, CAE Promotional Products Association International View speaker details
Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 15,500 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.
Danny Rosin Brand Fuel, Inc. View speaker details
Danny Rosin, CAS, is co-owner of Brand Fuel, Inc. and an executive board member at PPAI. He serves on the boards of The American Marketing Association Triangle Chapter, Arc Benders and A Place at The Table, a “pay what you can” café. He is the co-founder of Band Together, a nonprofit that has donated $10 million to 18 unique nonprofits through live music experiences. Rosin is also the co-founder of PromoKitchen, PromoCares and Reciprocity Road. He has served as president of Carolinas Association of Advertising and Marketing Professionals (CAAMP) and volunteered on many PPAI committees. Rosin is a tireless community builder who likes to start organizations and do the important work of things that matter. He is married with two daughters who are 12 and 14 and has come to grips with the idea that well-behaved women rarely make history.
Denise Taschereau Fairware Promotional Products, Ltd. View speaker details
CEO and Co-Founder
Denise is (CEO) and Co-founder of Fairware where she is responsible for business development, product sourcing as well as Fairware’s ethical sourcing and sustainability programs. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the Director of Sustainability and Community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. She is currently working with the B Corp community and leading NGOs advocating for business leaders to take action on climate issues. Denise was a member of ETSY’s Manufacturing Advisory Board, a Board Member with the Green Meeting Industry Council and the past co-chair of Vision Vancouver. She has a Masters of Resource and Environmental Management from Simon Fraser University. She lives in Vancouver with her partner, their two boys and lots of bicycles.
Jeremy Lott SanMar View speaker details
Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.
- When: Monday, January 13, 2020
- Time: 8:00 AM - 9:00 AM
- Where: Lagoon L
- MAS/CAS: MAS 1.0