Conversations That Turn Into Sales
Most salespeople can likely agree that having a conversation with a prospect increases the likelihood they’ll become a customer. But today, conversations take place through a variety of different channels. In this seminar, you’ll discover the methods you can use to have productive conversations with your prospects, and how each method aligns with the buyer’s journey. By understanding how to tailor your responses to your prospects’ preferred communication methods, you can close more sales and deepen your customer relationships. Seats are first-come first-served for this session.
Speakers: (click image for details)
Cathy Houston Delta Marketing Group View speaker details
Cathy Houston is the vice president of Delta Marketing Group, an innovative agency in Burlington, Vermont, dedicated to supporting sales teams with marketing that works. As a promotional products sales strategist of nearly 20 years, Houston’s mission is to transform the promotional products industry by educating her customers about new promotional marketing strategies that align with today’s buyers. Houston’s thought leadership has been published in PPB Magazine, and she has been a featured speaker at both Skucon and Promotional Product Expo in Coventry, UK. Her weekly blog delivers promotional marketing and sales inspiration to thousands of subscribers.
- When: Monday, January 13, 2020
- Time: 9:30 AM - 10:30 AM
- Where: Lagoon J
- MAS/CAS: CAS 1.0