Track: Marketing & Advertising
Get In Touch! Content Marketing Strategies
In today’s hyper competitive marketplace, content marketing is a key differentiator for driving growth. Content is the point of difference that drives brand engagement across the customer experience. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process—whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join us for this thought-provoking seminar with Kim R. Todora, PPAI’s communications and branding strategist. Seats are first-come, first served for this session.
Speakers: (click image for details)
Kim Todora Promotional Products Association International View speaker details
Public Relations Manager
Kim Todora is the public relations manager for PPAI, responsible for directing comprehensive, integrated and buyer-targeted industry branding, media relations, social media, collegiate, trade show and industry outreach and awareness programs. Todora, a creative communications and branding strategist with more than 36 years’ experience in advertising and public relations, is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), American Society of Association Executives (ASAE) and Data & Marketing Association (DMA), and represents PPAI on the advisory council for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Todora owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years.
- When: Monday, January 13, 2020
- Time: 9:30 AM - 10:30 AM
- Where: Breakers L
- MAS/CAS: CAS 1.0
- Education Track Sponsor: