Track: Strategies & Solutions
Get In Touch! Buyer Outreach Presentation
Marketers now more than ever are turning to promotional products to connect with highly targeted audiences by challenging the norm, leveraging technology and winning loyalty. By creating brand (BX), user (UX), employee (EX) and consumer (CX) experiences that resonate with and cultivate passionate brand advocates. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. Unlike other media that disrupt and interrupt, promotional products are the ultimate permission-based medium. In fact, promotional products are welcome in places and spaces no other advertising can touch. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing through the lens of Fortune 500 companies, retailers, fashion brands, tech leaders, cause marketers and small businesses, as well as trends and techniques marketers are using to create experiences, build communities and earn the trust and loyalty of clients and consumers. Join us for this thought-provoking seminar with Kim R. Todora, PPAI’s communications and branding strategist. Seats are first-come, first served for this session.
Speakers: (click image for details)
Kim Todora Promotional Products Association International View speaker details
Public Relations Manager
Kim Todora is the public relations manager for PPAI, responsible for directing comprehensive, integrated and buyer-targeted industry branding, media relations, social media, collegiate, trade show and industry outreach and awareness programs. Todora, a creative communications and branding strategist with more than 36 years’ experience in advertising and public relations, is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), American Society of Association Executives (ASAE) and Data & Marketing Association (DMA), and represents PPAI on the advisory council for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Todora owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years.
- When: Monday, January 13, 2020
- Time: 11:00 AM - 12:00 PM
- Where: Breakers L
- MAS/CAS: MAS 1.0