Get In Touch! Buyer Outreach Presentation & Strategies

Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop focuses on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places in a way that is specifically mapped to your audience's information needs and buying stages. Seats are first-come first-served for this session.
Speakers: (click image for details)
Kim Todora Promotional Products Association International View speaker details
  • When: Monday, January 13, 2020
  • Time: 11:00 AM - 12:00 PM
  • Where: Breakers L
  • MAS/CAS: MAS 1.0