Track: Strategies & Solutions
Unlocking Your Ingenious Self
Creative, successful salespeople in this business are ingenious: they take a product that virtually anyone can get and craft a unique experience for their customers that no one can emulate. That’s what the best salespeople do for their clients every day. It’s through this confidence that we can create unique experiences using tangible products. And it’s through this confidence that we can command higher margins and create a career we can love. In this session, we'll explore what it takes to create the most imaginative campaigns for our clients. We'll look at principals of creative work that drive innovation and keep you on a path of ever-increasing, thought-provoking ideas for your customers. You'll learn that every product is a canvas, an opportunity for you to create an emotional transaction that is sustainable and powerful. Seats are first come, first served for this session.
Speakers: (click image for details)
Bobby Lehew commonsku View speaker details
Chief Content Officer
Bobby Lehew is the chief content officer at commonsku, a cloud-based CRM, order management and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Lehew was formerly CEO at Robyn, a branded products fulfillment company that specialized in private-label, ecommerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient and recognized for three years in a row by Inc. magazine, for his work with Robyn, as one of the 5,000 fastest-growing private companies in the U.S.. Lehew is a national speaker on topics related to B2B marketing, company stores, productivity and storytelling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” in 2010 and in OKC Biz magazine’s “Forty Under 40″ in 2009, he is an ardent bibliophile and loves working at the intersection of art and commerce.
- When: Monday, January 13, 2020
- Time: 12:30 PM - 2:00 PM
- Where: Lagoon J
- MAS/CAS: CAS 1.5