It's All About Marketing Fundamentals

You don’t need to be an expert in every product or decorating technique in order to succeed in the promotional products industry. Instead, the key to success lies in understanding your clients' needs and finding creative ways to help them achieve their goals by applying the principles of marketing. This presentation will cover the five Ps of marketing: reach vs. recall, push vs. pull strategies, cost per impression, return on investments and marketing budgets. By understanding these fundamentals, distributors can speak the same language as their customers and work with them to achieve their goals. Seats are first come, first served for this session.
Speakers: (click image for details)
Scott Schoenbauer Alumnicolor View speaker details
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  • When: Monday, January 13, 2020
  • Time: 12:30 PM - 2:00 PM
  • Where: Breakers L
  • MAS/CAS: CAS 1.5
  • Education Track Sponsor:
    Bulova