Track: Marketing & Advertising
It's All About Marketing Fundamentals
You don’t need to be an expert in every product or decorating technique in order to succeed in the promotional products industry. Instead, the key to success lies in understanding your clients' needs and finding creative ways to help them achieve their goals by applying the principles of marketing. This presentation will cover the five Ps of marketing: reach vs. recall, push vs. pull strategies, cost per impression, return on investments and marketing budgets. By understanding these fundamentals, distributors can speak the same language as their customers and work with them to achieve their goals. Seats are first come, first served for this session.
Speakers: (click image for details)
Scott Schoenbauer Alumnicolor View speaker details
Scott Schoenbauer is the general manager of promotional products supplier Alumicolor in Fort Collins, Colorado. Prior to this Schoenbauer served as a sales manager for a large distributor/decorator in Boulder, working with clients including Coors, Patagonia, New Belgium Brewing and the Colorado Rockies. While pursuing his master’s degree in marketing at Colorado State University, Schoenbauer taught the principles of marketing course for two years as a graduate teaching assistant in the marketing department. He has applied these principles throughout his career, first as an entrepreneur, then as a promotional products distributor, and now as an industry supplier.
- When: Monday, January 13, 2020
- Time: 12:30 PM - 2:00 PM
- Where: Breakers L
- MAS/CAS: CAS 1.5