Track: Strategies & Solutions
The Plan Behind The Product
What goes behind a promotional product project, aside from the product itself? Promotional products are used to receive a return on investment, adding value to traditional advertising campaigns and encouraging recipients to take action. Equally important are the partnerships that contribute to the product received by the end user, with heightened emphasis on being a partner, not a vendor. During this session led by Chris Piper, attendees will learn the significance of these fundamentals and their influence on ROI. Seats are first come, first served for this session.
Speakers: (click image for details)
Chris Piper Proforma View speaker details
Vice President of Business Development
Chris Piper is the vice president of business development at Proforma, with more than 20 years of experience helping independent sales professionals grow their businesses and win enterprise level accounts. In his role with Proforma, Piper helps accelerate the organization’s growth, in part, by coaching Proforma owners to maximize their business success. He has shared his marketing and branding knowledge with companies such as Nike, Intel and various Fortune 500 businesses and universities, and currently serves as chairman on the PPAI Relations and Advocacy committee. Piper is also the current Oregon liaison for the Medal of Honor Foundation and past president of the Northwest Promotional Marketing Association.
- When: Thursday, January 16, 2020
- Time: 12:00 PM - 1:00 PM
- Where: Show Floor Professional Development Area Room 1
- MAS/CAS: MAS 1.0