Breakout Session: The Rising Generations: How To Attract and Retain Millenial and Gen Z Talent and Customers
The promotional products industry is transforming as Millennials and Gen-Zers become more involved and engaged than ever before. Join this session as we uncover how these digital natives are using their talents to shake up the industry and bring a fresh perspective to promo. Whether you’re new to promo or a seasoned expert, we will: ? Discover how to attract, retain, and support Millennial and Gen-Z employees and customers. ? Explore ways to make your company approachable and appealing to rising generations. ? Share tips on cultivating an authentic online brand through transparent and empowering content.
Speakers: (click image for details)
Mykayla Goodwin OrderMyGear View speaker details
Senior Product Marketing Manager
A self-described professional student, Mykayla Goodwin is the Senior Product Marketing Manager for OrderMyGear, a technology platform for distributors and dealers. Known for her love of learning, Mykayla specializes in understanding market dynamics. She has an MBA from UNC Charlotte with a focus on innovation and growth strategies.
Taylor Borst American Solutions for Business View speaker details
Director of Marketing
Taylor Borst is Director of Marketing, Events & Public Relations for large distributor, American Solutions for Business. Joining the print and promo industry in 2015, she specializes in social media, marketing, promotional products, and supplier relations. Taylor is a content writer for PromoCorner, 2023 President of regional UMAPP association, Sous Chef with PromoKitchen, BrandChain Emerging Leaders Committee member, was a 2019 PPB Rising Star and featured in the #1 spot on Dale Denham’s 2022 Online18. Connect with her on Instagram, TikTok and LinkedIn.
- When: Monday, January 09, 2023
- Time: 11:15 AM - 12:15 PM
- Where: Lagoon H
- MAS/CAS: CAS 1.0