Breakout Session: The Rising Generations: How To Attract and Retain Millenial and Gen Z Talent and Customers

The promotional products industry is transforming as Millennials and Gen-Zers become more involved and engaged than ever before. Join this session as we uncover how these digital natives are using their talents to shake up the industry and bring a fresh perspective to promo. Whether you’re new to promo or a seasoned expert, we will: ? Discover how to attract, retain, and support Millennial and Gen-Z employees and customers. ? Explore ways to make your company approachable and appealing to rising generations. ? Share tips on cultivating an authentic online brand through transparent and empowering content.