Breakout Session: Maximizing Your Time Management by Evaluating and Segmenting Your Clients

Cliff Quicksell, Jr., MAS+ has been involved in the promotional products and sportswear industries for nearly forty years.  During this tenure, he has achieved the MAS+ professional designation, (Master Advertising Specialist+.  He has been actively involved in PPAI, the international trade association for the promotional products industry, serving on various committees, as a facilitator at all PPAI & ASI shows, and was a member of PPAI’s Ambassadors Speakers Bureau for over fifteen years.  Cliff’s passion for education and training is exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and currently serves on the CPPA board as president. For over thirty-six years, Cliff has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel.  In addition to the many industry clients, he has also served as a consultant/trainer for more than 50 companies and thousands of sales, marketing, and internal staff. Cliff is a regular speaker at PPAI EXPO, additionally he is the proud recipient of numerous awards.  Recognized by PPAI for creativity, he has won the prestigious PPAI Pyramid award thirty-four times, the Printing Industry PSDA’s Peak Award for creativity five times, and the regional association CPPA Creativity PEAKE Award eight times. He has also received PPAI’s Ambassador Speaker of the Year Award six consecutive years.  And in 1997 he was the inaugural recipient of PPAI’s Distinguished Service Award.  In addition, Cliff was named one of top six industry speakers and trainers. Cliff was featured as having a significant influence in education as published in the book, PPAI at 100. He has also been recognized by Counsellor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry. Most recently, Cliff was named the 2022 Inductee for the PPAI Hall of Fame, in Las Vegas NV. Author of three books, two weekly BLOGS, Jumpstart Monday and 30 Seconds to Greatness, the latter won the 8-Legged Media Award for Most Passed Around Content, gaining 80,000 opens and social shares in the first three months. In addition to his writing, consulting, and speaking, he is the President of Cliff Quicksell Associates. Cliff attended University of Maryland, studying Marketing Communications and Spanish. Accomplished martial artist, holding a 3rd Degree Blackbelt in TaeKwonDo