Track: Sales and Marketing
Breakout Session: Own The Brand, Own The Business
The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.
Speakers: (click image for details)
Bill Petrie brandivate View speaker details
Founder and Creative Director
Bill Petrie has more than 22 years working in executive leadership positions at leading promotional products companies. He is a managing partner at Brandivate, a full-service marketing services, branding and advertising agency, and is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Petrie has extensive experience defining brand strategy, and developing successful marketing campaigns, RFP responses, and promotional products solutions for Fortune 500 clients. He is a past president of the Promotional Products Association of the Mid-South, past president of the Regional Association Council board, long-standing chef in PromoKitchen, annual participant in L.E.A.D. (Legislative Education and Action Day) and has served on PPAI committees and work groups. He is also a PPAI Fellow.
- When: Monday, January 09, 2023
- Time: 12:45 PM - 1:45 PM
- Where: Breakers E
- MAS/CAS: MAS 1.0