Breakout Session: Own The Brand, Own The Business

Bill Petrie has more than 22 years working in executive leadership positions at leading promotional products companies. He is a managing partner at Brandivate, a full-service marketing services, branding and advertising agency, and is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast, Promo UPFront. Petrie has extensive experience defining brand strategy, and developing successful marketing campaigns, RFP responses, and promotional products solutions for Fortune 500 clients.    He is a past president of the Promotional Products Association of the Mid-South, past president of the Regional Association Council board, long-standing chef in PromoKitchen, annual participant in L.E.A.D. (Legislative Education and Action Day) and has served on PPAI committees and work groups. He is also a PPAI Fellow.