Breakout Session: Promo Sales Master Class

Luke Sigle began his career in the promotional product industry with a small distributor in 2006, before joining the Vernon Company, a top 25 distributor in 2011. Since entering the industry, he has grown his annual sales volume from $233,000 to over $3,000,000 in 2022, including 7 consecutive years over $1,000,000. Luke has moved frequently during his career, living in three states and four cities, forcing him to focus less on customer location and more on organizations that are a good fit for his service. In 2021, Luke's top 13 customers were located in 13 different states. Outside of work he enjoys spending time with wife and kids, running and traveling.

As Vice President of Sales, Blake is responsible for both the distributor and supplier sales teams at SAGE. Before joining SAGE in 2014, he was in business development for PPAI for over 5 years, and also worked as a sales manager for an industry supplier for 8 years. Blake has a B.A. in business management, an MBA specializing in strategic management, and has earned industry certification for an MAS designation.

Monique Erving is a National Account Manager at BDA. She specializes in overseeing and managingmerchandise solutions for key clients such as Ford Motor Company & General Motors. She’s spent morethan 22 years in the promotional products industry and has served as a pivotal leader in the BDA Detroitoffice since 2010. Monique has been celebrated yearly for her exceptional performance, consistently exceeding clientexpectations and yearly sales volumes. As a key member of the Diversity Council, Monique has beeninstrumental in creating a more diverse and inclusive work environment. In addition to her work at BDA,Monique is also a member of the PPAI Diversity, Equity and Inclusion Task Force. Her motto in business and in life is:“It takes one person or one action to make a change for the better.”

Ben Snyder is VP of Enterprise Sales for HALO Branded Solutions. Snyder is responsible for leading a team of over 20 Account Executives and driving over $100 million in annual revenue through some of HALO’s largest Branded Merchandise, Uniforms and Recognition clients. His focus is on growing revenue and cross selling within accounts through solutions which drive profitable, repeat business. Ben brings over 15 years of Senior Sales Management experience, specializing in sales, sales leadership, account management, new business development, marketing, finance, training, and strategic planning. Prior to joining HALO, Snyder was Director of Sales for Staples Promotional Products, as well as SVP of Sales for Boost Branding, which was acquired by HALO in 2019. He resides in Richmond, VA with his wife and two boys.