Breakout Session: Online Marketing Master Class

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 4 sales people. Hasseman is a thought leader in the promotional products industry. He was also named as a Rising Star in the industry by PPB magazine. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he hosts a weekly (award-winning) podcast called Promo UPFront with Bill Petrie. He is an industry leader in content creation and has won 4 Pyramid awards for content. Kirby has published four books. His most recent is “The Give First Economy.” He has also written the book “Fan of Happy.” His book, called Delivering Marketing Joy is about doing “promo right” and is perfect for people in the industry and customers. He also wrote “Think Big For Small Business” and “Give Your Way to Success. All are available on Amazon. You can learn more about Kirby Hasseman (and read is blog) at www.HassemanMarketing.com Kirby is most proud of his titles “father” and “husband”. He is married to Amy Hasseman and father to Skylar and Jade.

Brandon is the Digital Media Director at PromoCorner and has over 19 years of promotional products experience. He was named a PPB Rising Star in 2021, SAAGNY 40 under 40 in 2022, and has been part of TeamPC for over 5 years, which was named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon has been on many conference stages holding thoughtful discussions on being an "And" leader versus an "Or" boss. He shares his love for all things promo through the #PromoErrday series available every weekday at PromoCorner.

Javier is a branded merch specialist with over a dozen years’ experience in the print and promotional product industry. During the pandemic, his unique video style and social media presence has grown to where he has been recognized on the industries #online18 two years in a row, and the 2022 PPAI Rising Star list.

Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with several well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities. Feel free to connect with Charity before our session. You can find her on Linked In at https://www.linkedin.com/in/charitygibson/ and on Instagram @ItsMeCharityG