Customers provide three distinct levels of value: the value of what they’re buying now, the value of what they could be buying, and the value of influence; that is, how current customers can help secure new business relationships. In this fast-moving seminar, Dave Fellman will explain how to get more of this value from more customers. Attendees will learn how to protect the first level of value with an appropriate level of customer service and customer contact; how to maximize the second level of value by educating customers about the breadth of product lines; and how to leverage the third level of value by gaining and using testimonials and referrals.
Speakers: (click image for details)
Dave Fellman David Fellman & Associates View speaker details
President and Author
David M. Fellman is the author of The Small Business Book: 10 Ways To Make Your Small Business More Successful and Listen To The Dinosaur, which Selling Power magazine listed as one of its “10 Best Books To Read in 2010.” His articles on sales, marketing and management topics have appeared in a variety of publications, and he is a popular speaker who has delivered seminars and keynotes at events across the United States, Canada, England, Ireland, Australia and New Zealand.
- When: Sunday, January 13, 2019
- Time: 2:45 PM - 3:45 PM
- Where: Breakers D
- MAS/CAS: CAS 1.0
Sponsored by Bulova