Track: Strategies & Solutions
Get Paid For Creativity And Strategy Beyond The Order
How many times have you poured your energy, creativity and strategy into a customer’s request, only to have them say “Thanks, but no thanks?” One of the biggest mistakes distributors make is giving ideas away for free. If you’re not charging for your creative services, you’re missing a huge opportunity. In this session led by David Houston, learn how to charge for the value of your strategy, design and branding services. Discover how to take this brave first step and transform from a seller of commodities to a trusted advisor and partner.
Speakers: (click image for details)
David Houston Delta Marketing Group View speaker details
David Houston is the president of Delta Marketing Group, a Brand Activation agency in Burlington, Vermont dedicated to supporting sales teams with marketing that works. With over 35 years of experience in the marketing and sales industry, David’s mission is to help businesses understand today’s buyer, align marketing and sales, and win more business. David’s thought leadership has been published in PPB Magazine, and he has been a featured speaker at both SkuCon and Promotional Product Expo in Coventry, UK. His sales training workshops focus on enabling organizations to learn, grow and succeed.
- When: Monday, January 14, 2019
- Time: 11:45 AM - 12:15 PM
- Where: Breakers D
- MAS/CAS: CAS 0.5
Sponsored by PPAI Credit Services