New E-Commerce Is Engagement Commerce

Ecommerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.
Speakers: (click image for details)
Mark Graham commonsku View speaker details
Bobby Lehew commonsku View speaker details
Video Preview:
  • When: Monday, January 14, 2019
  • Time: 1:30 PM - 2:30 PM
  • Where: Lagoon I
  • MAS/CAS: MAS 1.0
Recorded Session
Sponsored by Bulova