Track: Marketing & Advertising
Creative Cause Marketing Campaigns
Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.
Speakers: (click image for details)
Roger Burnett Branded Logistics View speaker details
Roger Burnett has spent 20+ years making complex concepts more understandable for both buyers and sellers alike and has devoted the majority of his recent career to writing and executing sales and marketing plans for early and mid-stage businesses. He is a student of organizational behavior and the disciplines successful selling organizations use to achieve the greatest reach, even in instances of scarce resources. He loves the outdoors and seeks memorable experiences whenever possible.
- When: Monday, January 14, 2019
- Time: 10:30 AM - 11:30 AM
- Where: Lagoon I
- MAS/CAS: MAS 1.0
Sponsored by Bulova