Creative Cause Marketing Campaigns

Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.
Speakers: (click image for details)
Roger Burnett Branded Logistics View speaker details
Video Preview:
  • When: Monday, January 14, 2019
  • Time: 10:30 AM - 11:30 AM
  • Where: Lagoon I
  • MAS/CAS: MAS 1.0
Recorded Session
Sponsored by Bulova