Track: Customer Service
Beyond The Sale
It’s easy to fall into the pattern of waiting for the phone to ring and becoming an order-taker. But with a bit of strategy, promotional sales professionals can transform from just another distributor into a valuable partner that clients rely on to help them—increasing repeat purchases along the way. In this session from Cathy Houston, attendees will discover a proven series of marketing touchpoints that not only keep customers engaged after the sale but also help increase average order size and repeat buyers.
Speakers: (click image for details)
Cathy Houston Delta Marketing Group View speaker details
Cathy Houston is the vice president of Delta Marketing Group, an innovative agency in Burlington, Vermont, dedicated to supporting sales teams with marketing that works. As a promotional products sales strategist of nearly 20 years, Houston’s mission is to transform the promotional products industry by educating her customers about new promotional marketing strategies that align with today’s buyers.
- When: Monday, January 14, 2019
- Time: 1:30 PM - 2:30 PM
- Where: Breakers H
- MAS/CAS: MAS 1.0