Track: Strategies & Solutions
Focus On The Four C's To Build A Fabulous Brand
A company's brand value is the first factor legendary investor Warren Buffet considers before making an acquisition. As promotional products professionals, we can help our customers grow their business by expanding the demand for their brand. But, to earn credibility with your customers it's vital to have your own valuable brand. During this session with Dan Livengood, attendees will master the art of focusing on the four C's—clarity, consistency, conviction and compassion—to build a fabulous brand.
Speakers: (click image for details)
Dan Livengood 20/20 Brand Solutions View speaker details
Marketing strategist Dan Livengood, CAS has been using his 20 years of creative advertising agency and promotional products experience to help bring the promotional products industry to a whole new level of solution selling. As a professional speaker and Advanced Toastmaster (ATM), Livengood has been invited to lecture, emcee and entertain at various educational, municipal and corporate events. He has developed several shadowing and mentoring programs for students interested in advertising and marketing.
David Hawes Geiger View speaker details
David J. Hawes, MAS+, is a Brand Architect. He helps companies recruit and retain their customers. Since joining Geiger in 2008 he has won seven PPAI Pyramid Awards for creative achievement. He has been a member of the Government Relations Advisory Council and now serves on the Communication Advisory Group. He is the author of numerous articles for publications in the advertising industry. An avid walker, since 1986 he has logged the equivalent of more than three trips around the world for fitness and fundraising. David and his wife live in Minneapolis, they have three children and six grandchildren.
- When: Monday, January 14, 2019
- Time: 11:45 AM - 12:15 PM
- Where: Breakers I
- MAS/CAS: CAS 0.5
Sponsored by PPAI Credit Services