Get In Touch! Buyer Outreach Presentation And Strategies

Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join us for this thought-provoking seminar with Kim R. Todora, PPAI’s communications and branding strategist.
Speakers: (click image for details)
Kim Todora PPAI View speaker details
Video Preview:
  • When: Monday, January 14, 2019
  • Time: 11:45 AM - 12:15 PM
  • Where: Reef D
  • MAS/CAS: CAS 0.5