Track: New To The Industry
Get In Touch! Buyer Outreach Presentation And Strategies
Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join us for this thought-provoking seminar with Kim R. Todora, PPAI’s communications and branding strategist.
Speakers: (click image for details)
Kim Todora PPAI View speaker details
Public Relations Manager
Kim R. Todora directs the comprehensive integrated and buyer-targeted industry branding, media relations, social media, collegiate, trade show and industry outreach and awareness programs. Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA), American Society of Association Executives (ASAE) and Data & Marketing Association (DMA) and represents PPAI on the advisory council for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative communications and branding strategist with more than 36 years’ experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili’s, Don Pablo’s, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry’s Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.
- When: Monday, January 14, 2019
- Time: 11:45 AM - 12:15 PM
- Where: Reef D
- MAS/CAS: CAS 0.5