Breakout Session: Navigating Uncertainty: 10 Proven Marketing Tactics For Uncertain Times

Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service marketing company, and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 3 salespeople. Hasseman has served on the board of PromoKitchen and OPPA. He was also named as a Rising Star in the industry by PPB magazine. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the world. In addition, he puts out The Monday Minute, a short video on personal development (of course) each week. And he hosts the award-winning industry podcast Promo UpFront with co-host Bill Petrie. Kirby has published 5 books. His first was called Think Big Marketing For Small Business, another called Delivering Marketing Joy (about how to do Promo right). He has also written Fan of Happy and The Give First Economy. This most recent book called “Hit The TARGET” was released in September. Kirby is most proud of his titles “father” and “husband”. He is married to Amy Hasseman and father to Skylar and Jade. And his newest title is Papa K…to his grandson Quincy!