Track: Marketing & Advertising
Learning Lab: Intro To Experiential Marketing Workshop
Have you ever wondered how to take your marketing to the next level and make it stand out? This Learning Lab will focus on taking your current campaigns and adding in the experiential component. No prior experiential marketing experience needed. Participants should plan on bringing their own laptop for this session to make updates along with the presenters. Mobile devices including iPads are not recommended for this session. Registration for a Learning Lab session also includes the opportunity to schedule one complimentary professional headshot while at Expo, participants will be notified by email for the available times prior to being at Expo.
Speakers: (click image for details)
Mary Ellen Sokalski The Scarlet Marketeer View speaker details
Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.
Handout:Into to Experiential Marketing.pdf
- When: Tuesday, January 15, 2019
- Time: 1:30 PM - 2:00 PM
- Where: Breakers A
- MAS/CAS: CAS 0.5
- Member Fee: $10.00
- Non Member Fee: $20.00
Sponsored by Bulova