Track: Strategies & Solutions
Creativity: The Renewable Resource!
Clients are demanding more and more creative and unique solutions from distributors, requiring more discipline and experience in the art of creative thinking. In this session on creativity from Bobby Lehew, attendees will learn how to develop a creative muscle that helps generate more imaginative ideas to deliver a return for your customer. Discover ways to creatively communicate your unique position in the marketplace, blending the customer’s story in a way that enhances your brand. This session is recommended for owners and experienced salespeople and it is a great primer for professionals who seek creativity training.
Speakers: (click image for details)
Bobby Lehew commonsku View speaker details
Chief Content Officer
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.
- When: Tuesday, January 15, 2019
- Time: 1:30 PM - 2:00 PM
- Where: Lagoon L
- MAS/CAS: CAS 0.5
Sponsored by PPAI Credit Services