Track: Marketing & Advertising
Marketing Workshop (Pre-registration Required) Presented By AMA
Join speakers from the American Marketing Association (AMA) for this complimentary panel luncheon followed by a three-hour classroom session and a reception with a cash bar. Representatives from AMA will cover the latest trends and topics related to social media, metrics, branding and positions. Attendees will leave with actionable takeaways that will support creating marketing strategies to help them reach their business goals and objectives in a competitive business environment. The session will be followed by a cocktail reception. This workshop is provided to PPAI members at no cost, but pre-registration is required. If you are interested please email email@example.com to complete your workshop registration.
Speakers: (click image for details)
Anthony Roberts, Jr Planet Fitness Orlando View speaker details
Anthony Roberts Jr. is a marketing manager for Planet Fitness Orlando. With more than eight years of industry experience, he is a seasoned marketing professional and new media enthusiast. Anthony has established 200 brands, managed more than 250 social media profiles and marketed more than 400 events. He is a member of the American Marketing Association Practitioner’s Council and a board member of the American Marketing Association Orlando Chapter. Anthony also serves as an annual judge for the WedAwards and Internet Advertising Competition. Anthony is a native of Daytona Beach, Florida. He completed his undergraduate studies at Johnson & Wales University, where he received a bachelor’s in marketing. He later attended Full Sail University, where he obtained a master’s in internet marketing.
Carlos Zuluaga Lion Fuse Digital Media View speaker details
CEO and Creative Director
Carlos Zuluaga is the CEO and Creative Director at Lion Fuse Digital Media, a digital ad agency in Hollywood, Florida. Lion Fuse Digital Media works with local and national clients to manage their online and digital advertising and brand reach, as well as find new markets and opportunities in the rapidly growing digital world. Carlos’ experience is vastly geared toward technology, development and creative. When he founded Lion Fuse Digital Media in 2012, Carlos was working out of his second bedroom and independently managing his own clients as a freelancer. Over the years, the clients outgrew his capacity and Lion Fuse had to expand and become a true agency. In 2017, Carlos brought along his co-founder, and today Lion Fuse Digital Media consists of 10 members, creators, designers, photographers and developers. Outside of Lion Fuse Digital Media, Carlos is also a YouTuber, DJ, musician, photographer and videographer, and now a public speaker. He has developed a passion for pursuing different interests to their full potential and inspiring others to do the same. In the past few years Carlos has dedicated part of his career to teaching, influencing and inspiring others to pursue their wildest dreams through hard work, dedication and overcoming the fear of taking the first step.
Ali Schwanke Simple Strat View speaker details
CEO and Founder
Ali Schwanke is the CEO and Founder of Simple Strat, a marketing agency for companies that are serious about growth. With a unique pairing of analytical and creative skills, Ali helps clients simplify their message and make strategic decisions with their data. Ali has more than 12 years of experience and has worked with companies from a variety of industries. She is a member of the National Practitioner’s Council for the American Marketing Association, a podcast producer and co-host, and an active contributor to several online marketing communities.
- When: Thursday, January 17, 2019
- Time: 11:30 AM - 6:15 PM
- Where: Lagoon J
- MAS/CAS: CAS 5.0