Partnering To Create Value Presented By SMEI (Pre-registration Required)
In today's competitive market a ""partnering style of selling"" creates a competitive advantage for sales organizations that transcends to increased customer value. Join speakers from the Sales & Marketing Executives International (SMEI) for this complimentary panel luncheon followed by a three-hour classroom session and a cocktail reception. This session explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. This track is ideally suited for those who want to achieve high-performance selling and for organizations that wish to unify their sales teams with knowledge that translates into collapsed sales cycles and improved margin. This workshop is provided to PPAI members at no cost, but pre-registration is required. If you are interested please email firstname.lastname@example.org to complete your workshop registration. Please note there is pre-conference homework.
Speakers: (click image for details)
Marianne Collins SMEI View speaker details
Marianne Collins is a Professor of Marketing, Department Chair and the Director of the Strauss Center for Sales Excellence at Winona State University (WSU) in Minnesota. She strives to provide current and relevant educational and experiential background to students in order to prepare them for a successful career in sales and marketing. Prior to joining the faculty at WSU, Ms. Collins had a long career in business, spanning over three decades. She held a variety of sales and marketing positions; including 12 years as the Vice President of Sales and Marketing for a food service equipment manufacturer, and most recently as the senior sales executive for a firm in the business-to-business market segment. In addition, Ms. Collins is a member of the Board of Directors of Sales and Marketing Executives International (SMEI), a member of the Global Sales Science Institute, Marketing Management Association and the Society for Case Research. She earned her Master’s degree from Harvard University, and her undergraduate degree at Colorado State University.
Willis Turner SMEI View speaker details
Chief Executive Officer
Willis Turner is Chief Executive Officer of USA based Sales & Marketing Executives International (SMEI). Under his leadership, SMEI has broadened its scope to establish operations in China, Europe, Mexico, Japan, Vietnam and the Middle East. As a keynote speaker on professional certification, gamification and leading-edge sales and marketing topics, Willis leverages his worldwide business travel and management experiences to convey an informative and motivating message to his audiences. He serves on the National Advisory Board for DECA Inc. and is a past advisory board member of Kaplan University and the Graduate School of Sales & Marketing Management at Syracuse University. Willis has taught Sales Management at the University of British Columbia, Sauder School of Business and regularly teaches sales management and marketing classes in China, Europe and the Middle East and has been a visiting lecturer at international universities including the Sun Yat Sen EMBA program. Willis resides near Vancouver, British Columbia, Canada.
- When: Thursday, January 17, 2019
- Time: 11:30 AM - 6:15 PM
- Where: Lagoon J
- MAS/CAS: CAS 5.0