Education Session: Differentiating With Purpose and Promo

Stan Phelps is the founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor, IBM futurist and certified speaking professional who focuses on customer experience and employee engagement. Throughout his career, Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy. He’s the author of 10 books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish-Franchise Edition, Yellow Goldfish, and Gray Goldfish. Each book focuses on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 400 events in 16 countries. Stan holds a JD/MBA from Villanova University and a certificate in Achieving Breakthrough Service from Harvard Business School.

As a 25-year sales veteran who leads and participates in high-performing teams, Roger Burnett has made it his life’s work to share his accumulated knowledge and experience behind competitive differentiation and the ways successful sales organizations create meaningful value. As co-founder of PromoCares and PromoKitchen, host of the So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast and co-author of the book “Red Goldfish; Promotional Marketing Edition,” Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the fifth “P” of marketing. In his session, Roger will share case studies from “Red Goldfish; Promotional Marketing Edition” and reveal ways businesses can harness the tremendous power in tying branding to purpose and making their communities a better place to stand out from the competition and improve revenue and profit lines.