Track: Strategies & Solutions
Education Session: The Power of Purpose In Business and Life
Step back into the PPAI archives with this session from the PPAI North American Leadership Conference (NALC). Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, shares key insights and lessons from legendary, purpose-inspired leaders with whom he’s worked over the years. He will present actionable ideas to inform making decisions that support your core purpose and bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead using strategic foresight. Click here to download the calendar reminder.
Speakers: (click image for details)
Roy Spence GSD&M View speaker details
Co-Founder and Chairman
Roy Spence is the co-founder and chairman at GSD&M and co-founder and CEO at The Purpose Institute. It was 1971, and four recent University of Texas graduates decided to start an advertising agency in Austin, Texas—then a funky, little college town known primarily for hippies and armadillos. Roy Spence was one of them. He went down to the bank to borrow $5,000 and the loan officer asked, “What is your business plan?” Roy was frozen and then finally said, “We’ll let’s see. We want to stay together, stay in Austin, make a difference and some money, too.” He got the loan. Forty-five years later, Roy and his partners are still together, still in Austin, still trying to make a difference and make a little money.
- When: Tuesday, January 12, 2021
- Time: 9:00 AM - 10:00 AM
- Where: Education
- MAS/CAS: MAS